Why I'm Choosing UX: ROI MATTERS
prepmanagementinc • January 31, 2021
B ridiging the Gap To the Bottom Line
The key to any success in marketing is a cohesive experience. I've been in marketing for over 7 years. Worked with over 30 brands. Been on the brand side. The agency side. Seen more failed projects than success, though victory is quite savory when treated. Businesses spend so much on marketing and advertising and, whether it’s due to their own experience or the rising cost to advertise on digital, see far too little reward for t
heir efforts. The goal is to enable the people I work with to better understand that connection and better track their ROI.
Thinking back on my career so far, the biggest problems I've been dedicated to helping businesses solve is their lack of experience when it comes to building effective digital experiences for customers.
In the end, a funnel is only as good as its conversion metrics and too many business owners are putting their money into an investment that (for one reason or another) isn’t yielding results. And like a financial manager would tell his/her client about the fundamental purpose of the investment, the role of the UX Designer is to tell the client: ROI MATTERS.
In the end, a funnel is only as good as its conversion metrics and too many business owners are putting their money into an investment that (for one reason or another) isn’t yielding results. And like a financial manager would tell his/her client about the fundamental purpose of the investment, the role of the UX Designer is to tell the client: ROI MATTERS.
UX is the most important aspect of a marketing effort, yet very few marketers seem to understand the level of cohesion it takes to create a marketing funnel that CONVERTS. Content across each platform should not only tell a meaningful and engaging story, but also be functionally efficient and speak to the needs of our users.
The front end (social media) is something that most business owners seem to have a grasp of, but the back end (email sequencing, landing pages, forms, ad campaign managing, tagging & tracking and analytics & performance review) is a vastly unexplored area for most.
The front end (social media) is something that most business owners seem to have a grasp of, but the back end (email sequencing, landing pages, forms, ad campaign managing, tagging & tracking and analytics & performance review) is a vastly unexplored area for most.
For me, UX De
sign allows me to live in the gray area and help to connect & optimize the various aspects of a successful digital marketing program for the benefit of the user and the client/brand. I’ve discovered a passion for both brand redesign & architecture. I enjoy helping clients find their brand voice and develop a true sense of individuality as an entity.
For the past 5 years, I’ve been blessed to find myself executing various functions in the marketing space -- from social media manager to Web Designer. Since November, I’ve developed been working on developing my personal portfolio to make the operational transition to being able to operate in that grey area.
And while I am still learning every day, I believe I am getting closer and closer to achieving my goal of helping as many people deliver a clear and effective digital experience to their customers.
And while I am still learning every day, I believe I am getting closer and closer to achieving my goal of helping as many people deliver a clear and effective digital experience to their customers.
In short, I w
ant to help people build digital products that are effective.
Platforms that deliver on the promise of ROI that so many marketers have failed to recently.
Platforms that deliver on the promise of ROI that so many marketers have failed to recently.
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