Omobolaji "BJ" Teriba
Copywriter | Technologist | Content Creator
I write cool things for brands.
Stock typically rises when I do.
Pure skill or cosmic coincidence?
The jury’s still out.
Messaging, emerging martech, and storytelling are my mistresses.
It all kicked off with a single viral Facebook post when I was 15. From that moment on, one question has kept a fire lit under me:
“How do I turn storytelling into a career?”
My life ever since? A wild goose chase to manifest answer, diving deeper down the rabbit hole with every move, both personally and professionally.
Projects and Accomplishments
AD Strategy | Brand Strategy | Pitch Deck Development
TGP is an event production group based in New York. I collaborated with them on DOPE NYE 2023. In my role, I performed a brand redesign, pitch deck development, and social media advertising.
Enagagement Highlights
- Drove in 30k in presales.
- Achieved a $0.30 CPC.
- Deck resulted in a Covoursier sponsorship.
Full Funnel Marketing | Content Strategy | Business Development
Gary Brackett is a business coach, speaker, and author based in Indianapolis, IN. I collaborated with them on DOPE NYE 2023. In my role, I performed a brand redesign, pitch deck development, and social media advertising
Engagement Highlights
- Generated over $100k in revenue over 5 months through courses, speaking engagements, and online workshops.
- Built the digital funnel and marketing automation infrastructure for a digital coaching brand using Kajabi, Clickfunnels, ActiveCampaigns, GDN, LinkedIn, and Facebook Ads.
- Led development, copywriting, and content management for GaryBrackett.com.
- Built a list of 5,000 subscribers in 8 months with the “Winning From Walk-On To Captain In Football & Life” Book Funnel.
Marketing Ops & Automation | Consumer Marketing | Franchise Marketing
Stacked Pickle was a full-service sports bar and restaurant franchise. I served as Marketing Director until the business was shut down during the Covid-19 pandemic (2020)
Engagement Highlights
- Developed, implemented, and evaluated the strategy for marketing ops, advertising, promotions, public relations, and design to support sales objectives & maximize exposure across 10 corporate locations, reporting directly to the CEO & management team.
- Managed a yearly $750,000 marketing & advertising budget across digital & traditional platforms (FB Ads, TikTok, Google Adwords, E-mail Marketing, Local Magazines, influencer marketing, exposure events, billboards, etc.). Built single-store sales year over year by 5% between 2018 & 2019.
- Lead the Implementation & acted as Super-User of Momentfeed (digital storefront manager) to enhance digital visibility across the system.
- Developed lead generation strategy & collateral for franchise development initiatives. This resulted in 5 franchise sales ($500,000+ investment).
Live Streaming | Content Strategy | Business Development
Steward Speakers is an organization founded by Mathew Steward, a 34-year veteran of IMPD and government official.
Engagement Highlights
- Led the content strategy for
- Helped increase Facebook Following from 800 to 2000+ followers in a 4-month span.
- Implemented a multi-cam live stream format that resulted in the most views ever on their platform in one stream (raised viewership by 200% viewers)
Logo Design | Video Production | Content Strategy
WheresMikeG is an Indianapolis food journalist, fashion entrepreneur, and event curator whose motto is "Eat Good, Live Better." #EGLB
Engagement Highlights
- Designed the WheresMikeG logo.
- Shot & Produced "A Sit Down With Amanda Seales." This series did 25k views and is one of the most watched content pieces on the page.
- Shot & Produced the "Hyde Park Brewfest 2019 Recap" for Mike G, which generated over 1,000 views on 3 pieces of content
Corporate Experience
2022
PPC Strategist, Verisk
In this position, I led a team of more than 40 professional and volunteer staff members, from various company departments.
2021-2022
SEO & PPC Strategist, New Breed
In this position, I led a team of more than 40 professional and volunteer staff members, from various company departments.
2018-2020
Director Of Marketing, Stacked Pickle
In this position, I led a team of more than 40 professional and volunteer staff members, from various company departments.
2017-2018
Marketing Manager, Blueprint Studios
In this position, I led a team of more than 40 professional and volunteer staff members, from various company departments.
Education
2011 - 2015
DePauw University
B.A in Political Science
Professional skills
Content Strategy & Development
Multi-channel Ad Strategy & Funnel Mapping
GTM Strategy
Marketing Automation
Languages
English
Yoruba
Get in Touch
Want to hear more about how I can help your project succeed. Send me an email or call me and let's talk about your needs.