I’m BJ Teriba

Omobolaji "BJ" Teriba

Copywriter | Marketer | Creative

I write cool things for brands.

People buy stuff from these brands. The verdict's still out on cause & effect.

A man in a green sweatshirt is holding a gimbal and looking at his phone.
A man with dreadlocks is wearing a green sweatshirt

I advise brands on GTM approach, Content Strategy, Digital Marketing.

For over 8 years, I've been managing various small & mid-sized marketing programs, working with a wide range of clients, from the restaurant industry to personal brands. I'm excited to learn about your marketing needs and collaborate with you to achieve your business objectives.

Projects and Accomplishments

AD Strategy | Brand Strategy | Pitch Deck Development

TGP is an event production group based in New York. I collaborated with them on DOPE NYE 2023. In my role, I performed a brand redesign, pitch deck development, and social media advertising.


Enagagement Highlights 

  • Drove in 30k in presales.
  • Achieved a $0.30 CPC.
  • Deck resulted in a Covoursier sponsorship.

Full Funnel Marketing | Content Strategy | Business Development

Gary Brackett is a business coach, speaker, and author based in Indianapolis, IN. I collaborated with them on DOPE NYE 2023. In my role, I performed a brand redesign, pitch deck development, and social media advertising


Engagement Highlights

  • Generated over $100k in revenue over 5 months through courses, speaking engagements, and online workshops.
  • Built the digital funnel and marketing automation infrastructure for a digital coaching brand using Kajabi, Clickfunnels, ActiveCampaigns, GDN, LinkedIn, and Facebook Ads. 
  • Led development, copywriting, and content management for GaryBrackett.com. 
  • Built a list of 5,000 subscribers in 8 months with the “Winning From Walk-On To Captain In Football & Life” Book Funnel.

Marketing Ops & Automation | Consumer Marketing | Franchise Marketing

Stacked Pickle was a full-service sports bar and restaurant franchise. I served as Marketing Director until the business was shut down during the Covid-19 pandemic (2020)


Engagement Highlights

  • Developed, implemented, and evaluated the strategy for marketing ops, advertising, promotions, public relations, and design to support sales objectives & maximize exposure across 10 corporate locations, reporting directly to the CEO & management team. 
  • Managed a yearly $750,000 marketing & advertising budget across digital & traditional platforms (FB Ads, TikTok, Google Adwords, E-mail Marketing, Local Magazines, influencer marketing, exposure events, billboards, etc.). Built single-store sales year over year by 5% between 2018 & 2019.
  • Lead the Implementation & acted as Super-User of Momentfeed (digital storefront manager) to enhance digital visibility across the system. 
  • Developed lead generation strategy & collateral for franchise development initiatives. This resulted in 5 franchise sales ($500,000+ investment).

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Live Streaming | Content Strategy | Business Development

Steward Speakers is an organization founded by Mathew Steward, a 34-year veteran of IMPD and government official. 


Engagement Highlights

  • Led the content strategy for 
  • Helped increase Facebook Following from 800 to 2000+ followers in a 4-month span.
  • Implemented a multi-cam live stream format that resulted in the most views ever on their platform in one stream (raised viewership by 200% viewers)

Logo Design | Video Production | Content Strategy

WheresMikeG is an Indianapolis food journalist, fashion entrepreneur, and event curator whose motto is "Eat Good, Live Better." #EGLB


Engagement Highlights

Corporate Experience

2021-2022

SEO & PPC Strategist, New Breed

In this position, I led a team of more than 40 professional and volunteer staff members, from various company departments. 

2018-2020

Director Of Marketing, Stacked Pickle

In this position, I led a team of more than 40 professional and volunteer staff members, from various company departments. 

2017-2018

Marketing Manager, Blueprint Studios

In this position, I led a team of more than 40 professional and volunteer staff members, from various company departments.


Education

2011 -  2015

DePauw University

B.A in Political Science


Professional skills

 Content Strategy & Development

Multi-channel Ad Strategy

Funnel Mapping & Advertising Strategy

Marketing Automation


Languages

English

Yoruba

Get in Touch

Want to hear more about how I can help your project succeed. Send me an email or call me and let's talk about your needs.

Call: 347-335-4850


Write: omobolajiteriba@gmail.com

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